When we were asked to create pre-roll that really spoke to specific audiences, we knew we'd have a hard time selling the idea that this truck was "Made For You" with footage that was "meant to be generic." Instead, we created lifestyle-centric footage that not only felt true to the outdoor enthusiasts and DIY'ers our clients were trying to reach, but was some of the best performing pre-roll that had been done for Colorado up until that point.
Role: Copywriter
AD: Caitlin Schutter